[...] business not the company. It’s worth reading The Renegade Network Marketer’s message on pre-selling again: “The frame in which someone views a message has more of an impact on their decision [...]
The Truth About Pre-Selling - You Need To Be Doing This In Your Inter-Networking Business
It’s one of the most mis-understood aspects of inter-network marketing…pre-selling. Most don’t use it and the few who do reap the rewards. So what is pre-selling?
Internet Network Marketing Blueprint For Success
In a nutshell, it’s the art of getting a prospect from suspect to joining your business but without you hitting them with a sales pitch. Sounds like an interesting concept doesn’t it, especially in the world of internet network marketing where sales pitches are part and parcel of the prospect process. Well, here’s something that may have never crossed your mind - it doesn’t need to be.
Yes, let me repeat it…the sales pitch doesn’t need to be part of the process of prospecting. One of my all time favorite sayings was delivered not long ago by author of The Renegade Network Marketer Ann Sieg and it related to pre-selling:
“The frame in which someone views a message has more of an impact on their decision than the message itself.”
Think about that for a moment and let me explain what it means. What do most MLMers do when they have a prospect. They continually bombard them with how great their company and products are or “if you don’t join now you’ll be sorry.” Let me ask you…would you be turned on to join someone like this in business?
Now let’s take the pre-sell angle. A person comes into your internet network marketing funnel and you immediately send them some information. But it’s not just any old information such as a standard welcome but you give them a report of some kind which can help them in their home business endeavors. It may be a report on article marketing or a collection of tips they can utilize. But make sure they can use them.
You then follow up with more information dripping them training and educational tidbits. You send them an email and ask them if they are using the information and if they want to know more about the material you’re sending them. Offer one-on-one coaching to help them with their business. Notice I said their business. Up until now you haven’t even mentioned your business opportunity.
Can you see what’s happening here? You are building a powerful relationship with someone you’ve never met. This person is still with you because they are starting to view you as someone important in their business building future. You are selling yourself and not the company or products. Once this happens magic begins to happen.
The truth is, it’s you someone will join in business not the company. It’s worth reading The Renegade Network Marketer’s message on pre-selling again:
“The frame in which someone views a message has more of an impact on their decision than the message itself.”
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