[...] they enter your prospect funnel. Provide tips they can use, show them the right way to build an inter-network marketing business and show them free resources they can go to for now to educate themselves about building an online [...]
The Secret To At Home Business Growth - This Is A Failproof System!
There is one phrase you should ingrain into your pysche if you want to experience the type of at home business growth you crave. Here it is - “What Do My Prospects Really Want?”
It’s something this author dismissed as just theory for far too long yet when I saw the light, things started to change for the better - and it was dramatic. It’s easy to get caught up in the hype of new methods and coaching programs seemingly appearing every week online but don’t lose sight of the fact that old selling principles still apply today.
In a sense, while times have changed over the last 100 years it’s still the same motel, different room number.
For internet network marketing business owners, getting your prospects into your funnel using the attraction marketing methods taught in The Renegade Network Marketer are one thing, keeping them there and guiding them along the path to signing up in your business is another.
We’ve spoken a lot about pre-selling and it’s key in this process but if you could spend just a little time figuring out what your prospect really wants, not what you think they want, then magic will happen. Here’s what I mean…
Ann Sieg who wrote and developed the Renegade system openly admits to ignoring this question for far too long. But she persevered and when she discovered the benefits of knowing what her prospects really wanted her business literally took off from a standing start. Here’s a quote from one of her newsletters using cosmetics as an example:
“Women don’t want cosmetics… we really want to improve our appearance, become more attractive, and maybe (hypothetically speaking here) hide a few wrinkles and imperfections while we’re at it! Plus, it is always nice to get compliments from others - especially that special someone - on how beautiful you look.”
Can you see how powerful this can be when you understand it. Don’t lead with the product, lead with the benefits. People want to be recognized, popular, complimented, influential, pain free, comfortable, wealthy, not dependent on others for their finances, worry free…the list goes on.
How many things could you think of that would be thrown into the benefits basket that you could promote in your business. It’s like leading with how great a company is instead of the benefits in your internet network marketing business. People are not interested in the company, they are thinking about themselves and when you touch those hot buttons your at home business growth will follow.
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