Was she right? Were the lies she reported actually true? In a nutshell yes but bear with me for a moment because there is one aspect of network marketing people don’t seem to understand. That’s the issue of duplication and leverage.

You see, when people look at an MLM opportunity one of the first things that runs through their minds is how will I get to sponsor hundreds of people into my business?

<< Click Here To Get Your Free Copy Of The 7 Great Lies Of Network Marketing >>

The truth is, you don’t need to sponsor hundreds of people into your business. This is where the power of leverage comes in and recently, I have had the pleasure of seeing it in action with a couple of my upline members in my Fortune Hi Tech Marketing business.

One guy has more than two thousand people in his business achieved in a little over a year. How many did he sponsor personally? SEVEN. Yes, just seven people. This guy understands leverage.

Out of those seven he identified three people who had leadership potential. So he worked with them. His philosophy is “if they haven’t got the time I have” and he doesn’t need their time just their contacts. This set the ball rolling. Instead of pursuing his own sign ups relentlessly like many network marketers do he worked with his people and their lists.

So when someone came on board in his downline they were taught to quickly identify three people who they could call in the middle of the night for help if they had a car breakdown. This proved very effective and set the wheels in motion for his business to grow quickly. Of course other factors came into play but you can get the idea here of the power of duplication and leverage.

His team did the same thing and soon his downline started to disappear from his control. Yes he worked hard for the first year but he combined keeping his eye on his goals with action and the result? MAGIC.

The other big point here and it’s also made in Sieg’s The Renegade Network Marketer is that this business is about relationship marketing so don’t be fooled into thinking you can completely dispense with having to talk to anyone. Find a few and teach them to do the same and it’s amazing how quickly the power of leverage comes into play.

I’m sure the hardened network marketers among us know the real answer to that but it’s interesting to take a look at the real reason people fail in this business. It’s remarkable isn’t it – network marketing is the best opportunity going around for the average person to build an income base that would make those working in the most respected professions cringe.

For one time intensity and effort, you can virtually set yourself and your family up for life financially. So why do more than 90% of people who get into network marketing quit their business?

The short answer is…REJECTION!

Network Marketing Success Tips

Rejection is the biggest killer in this business. People hate to hear the word no. Hearing no makes most feel like a failure. I don’t want to get into some of the best known cases of successful people battling through endless failure before finding success because you’ve no doubt heard these stories dozens of times.

But the one thing you need to remember most of the time when people say no to your network marketing business opportunity is that it’s not personal. In the majority of cases they are not saying no to you but no to the business. And there is a variety of reasons why. But most take it personally. It’s like an attack on their character and they quickly withdraw into their shells and make their way to the exit door.

You’ve got to remember this – when someone is saying no to you or they are running your opportunity down step out of your body for a few seconds and get this ingrained into your psyche:

People are creatures of emotion and not creatures of logic!

Look at the person who is rejecting your opportunity. Who are they and what do they do? Are they qualified to even pass judgment on what you’re offering them without having tried it. Would you take advice from someone in the teaching profession as an example on what it takes to create financial independence?

You see, the most common reaction from a prospect is “this thing doesn’t work – it’s one of those…” and they dismiss it sight unseen. That’s okay and you move on. They haven’t rejected you but the opportunity. The last thing you want to do is stand there and try to convince them. Even if you got them to join the chances are pretty strong they would cause you nothing but problems and quit early.

How to succeed in network marketing requires becoming numb to rejection. Never take it personally. The success moments are brief and few and far between but each one could set you up for a lifetime of financial independence.

You see, times are a changing. The way we do business today is evolving and the network marketing business model is just going to get stronger. Why? Because companies are starting to realize that getting their products in front of people requires more than blasting out television commercials in the mainstream media.

People have become commercial numb – DVD recorders, TiVo’s and the like are enabling viewers to cut out commercials and just get the content they want. Do you think this might have an impact on a corporation’s bottom line?

Network Marketing In A Tough Economy

So this brings me to my next point – what type of network marketing company should you go after to create your financial dream? I get this question all the time and after sitting out of the industry for several years it became a lot clearer to me about the type of company which would succeed in today’s environment.

Maybe I’m clutching at straws but have you ever considered how powerful a company that brought corporate America and relationship marketing together would be? Just think about it, being able to build a network marketing business without having to convince a prospect of the validity and the potentcy of your company’s product.

Instead, people would be confronted with products and services they use everyday and more importantly, services they regard as necessary in today’s lifestyle.

So what would be the first to go when times got tough for people…energy and nutritional drinks or cell phone, internet and television service providers?

Network Marketing Pros And Cons

You see, in a tough economy, what will be the first thing people would discard to save money. Nutrition, energy drinks, expensive juices? What would happen to a downline built with sweat equity and hard work when the tough times came along? Suddenly, a person wouldn’t be as comfortable as they normally would be living off the residuals they had built with people starting to drop off simply because they were being prudent and they stopped using these “luxury” items.

Instead of working less because they had earned it, they would be constantly trying to replace the people dropping off therefore creating a job for themselves.

The point is, when looking at network marketing pros and cons be a little careful with one or two product companies especially those producing things such as drinks and juices. How viable are these type of luxury items in a stale economy? What are the chances of building a business with a solid retention rate?

Remember, corporate America, UK, Australia etc. meets relationship marketing. That is a powerful recipe for network marketing success early in the 21st century.

Too many times people will “dip their toes in the water” and judge a network marketing system on a couple of rejections. You’ve got to remember this is a business of extreme highs and lows but one thing always rings true, the highs are followed by the lows and vice versa.

I found myself in a position of consoling a member of my upline who is also a very good friend. He is extremely successful in this business but wanted to vent and I happened to be available.

He just couldn’t understand why people were saying no to him lately. In fact, his issue was he would drop in on someone and people were actually telling him no even before he got the chance to show them the presentation.

My question was “why aren’t you following the model?” So far, following the model had gained him quick success in a short space of time. In just a month, he had made Regional Sales Manager at Fortune and was well on his way to Executive. But all of a sudden, he decided it was a good idea to stray from the current network marketing system we employed to trying something different. My question again was why?

Do you know that a prospect will make a quick assumption about how easy or difficult a network marketing business will be to build simply by the way you approach them? What my friend was suddenly doing was dropping in on people at their place of business or homes and talking to them about a business opportunity.

Can you see the problem here? A person will make a quick deduction simply from this. They’ll assume that if I need to drop in on people to show them this opportunity then I can’t do it. It’s not me. It’s no different than door-to-door and there is less than 10% of people who are actually comfortable with this type of selling.

So keep this in mind when you are tempted to stray from a network marketing system that is working. Remember, first impressions are vital in this business. If a person feels they cannot duplicate what you’re doing then you’ll never even get them to first base. If they feel they need to be dropping in on people unannounced then there’s little likelihood they will give you a positive response.