The Renegade Network Marketer was described as the most important book ever written in network marketing almost two years ago. Since it’s release, the MLM prospecting landscape has changed - but has it been for the better?
The truth is, those who acted and applied the principles in the book have not looked back. But many are suggesting it’s taken the networking out of network marketing. Huh? Only a hardcore MLMer could criticize The Renegade Network Marketer.
Someone who loves the thrill of the chase..who loves the rejection.. and who loves the guesswork it takes to prospect. What do we mean by guesswork? Well, without going into too much detail, does…”John has some sales experience. He would be perfect for this business opportunity.”
Okay, but does John know this? In other words, has he ever expressed a desire to run a home business? This is the guesswork that the Renegade system has taken out of network marketing. It has been responsible for the enormous drop in rejection rates and if that doesn’t get you excited then nothing will.
Can You Handle Anymore Rejection?
Rejection in our opinion is the biggest reason why more than 90% of network marketers have exited their businesses in the first three months. Rejection is something we as humans don’t handle very well. And you know it only takes one prospect to say no and that can be the catalyst for a nervous new MLMer to phone their upline screaming “I resign…I can’t do this!”
Rejection comes from guessing who might be a good home business prospect. It stems from the original list you’re asked to make. Look, there’s nothing wrong with that but don’t you think instead of thinking someone might be a good fit for a network marketing business wouldn’t it make more sense to know you’re actually working with someone that’s actually looking for a home business.
What’s the biggest result from a prospect who responds to you instead of you seeking them…they are less likely to say no to more information. And if they do, it’s pretty good odds they are going to be gracious about it.
Ann Sieg’s Renegade book may have been a little controversial when it first launched but look at the success stories since it became available. You’ve just got to look at the recent Renegade Professional launch. It’s currently closed to new members as current students lap up the expert step-by-step training.
So is The Renegade Network Marketer the most important book ever written in network marketing? There’s little doubt about that.
May 6, 2009
I agree. Ann Sieg is still controversial…but only for those mlm’ers who can’t get past the way Ann marketed her products. Too bad. These people are missing out on some very important lessons that could very well help them in their business. Her straight-forward manner and attitude in 7 Great Lies and the Renegade led many people, including myself to have that “a-ha” moment. She has definitely earned her place in network marketing history. Good article and I’m lovin’ your site.
Corrisa
