Power Of Pre-selling – How To Turn A Cold List Into A Team Of Hungry Prospects

We spoke in the previous post about the insanity of ad pounders. Those marketers who provide nothing to their list other than offer after offer after offer. What’s wrong with this scenario?

One of the things missing from this plan is the lack of a relationship between marketer and list. Sure, some will say they have a relationship with their members by way of recommending stuff to them they can use and implement in their business. But the truth is, continually hitting people up with buy offers smacks of greed and really, they need to go back to the drawing board.

Relationship building is crucial in an internet network marketing business. When someone opts onto your list they don’t know you so in a sense, you are on trial and in most instances, if you don’t deliver, then it’s a sure bet those subscribers will hit the unsubscribe button quickly.

So how do you maintain a healthy and responsive list in inter-network marketing? In a nutshell, you educate them and train them from the moment they join your list. Many can’t grasp the concept of providing stuff for free. A list member is not a licence to bombard them with product offers. Something interested them about you in the first place to want to get onto your list.

Maybe they saw you as someone who could lead them to the “promised land.” Here’s a cold hard fact…most people looking for a internet network marketing opportunity do so because they have a problem. It’s usually of a financial nature, either lack of current funds or they want to set up a nest egg for the future that they can live from comfortably and provide for their families.

Emotions come into play and if you can tap into these emotions then you are half way to getting them to join you at some stage down the line in your business. These people are looking for someone to show them how to get to a stage where they are realizing their goals.

One way to build trust with them is to train them from the moment they enter your prospect funnel. Provide tips they can use, show them the right way to build an internet network marketing business and show them free resources they can go to for now to educate themselves about building an online business.

Sure, you’re not making money right away from them but in the big picture, some of these people could eventually become the Diamonds in your business you’re craving. It’s like growing a garden, some nurturing and care is required in the initial stages and when it takes off well, it will literally fly.

It’s you people are interested in and not the company you’re with. If you earn someone’s trust in the first few weeks then you will be in a strong position to make a recommendation or two. But until you do this, don’t expect many people to hit the buy button when you immediately starting pounding them with sales pitch after sales pitch after they opt into your funnel.