Is Relationship Marketing Dead – Have Network Marketers Forgotten How This Business Works?

This is no scare tactic. Was thinking seriously about this and have come to the conclusion that many network marketers migrating their prospect efforts online seem to be missing the point. When chasing relationship marketing tips the best tip you’ll get is that you need to create a relationship with your prospect.

Ann Sieg teaches it in The Renegade Network Marketer yet many people who are going down the internet network marketing route seem to be doing spo with blinkers on. That is, they are looking at it as some type of cop out so they don’t need to speak with their prospects.

How long do you think your business will sustain itself if you simply sign a prospect up and then don’t have anything to do with them anymore thinking that your job is done once you get them into your funnel?

Are You Over Doing The Automation Thing?

It’s a fact that automation in today’s network marketing world has given us the chance to build our businesses much quicker that simply spending all your time prospecting people one at a time off line.

I will tackle another issue which has surfaced in my next post about whether you should completely ignore offline prospecting but for now, be warned – if you think you can completely automate your network marketing business and expect to grow it with a solid foundation think again. It will surely come crumbling down around you!

If you’ve read Ann Sieg’s attraction marketing blueprint then read it again. If you haven’t, then you need to get yourself a copy of The Renegade Network Marketer.

Yes, it lays out a blueprint for attracting prospects to you by using the power and the far reaching effects of the internet but this doesn’t mean you don’t have to have any contact with your prospects. And Sieg makes strong reference to this in the book.

You do and without this interaction then you’re just another blip on the internet network marketing radar without a face or a voice. Sure you’ve got them into your sales funnel and may have provided them with some information for free but unless you’re communicating with them via email, phone, Skype or any other means, then the chances they’ll quit your business are just as high as someone who brings a prospect into a business offline and expects them to run with it.

Won’t happen! Relationship marketing relies on creating a bond between you and your people and the best way to do this is to make yourself available to them, preferably by phone but at least by email. Start doing this and watch your internet network marketing business take root and thrive!



  1. John Enns says:

    I totally agree, without communicating and building a relationship of trust and a genuine desire to see the people in your downline succeed you might as well pack your bags because success will never be attainable.

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