The 7 Great Lies Of Network Marketing - Ann Sieg Blows The Lid On Network Marketing’s Lies
There’s little doubt The 7 Great Lies Of Network Marketing is the most controversial book written in network marketing. Ann Sieg must have been having a few doubts when she sat down and penned it.
Surely she would have realized that she would upset some high profile folks within the industry. Upset is really an understatement. You see, The 7 Great Lies exposed a problem within network marketing too many were afraid to admit.
Even as a seasoned network marketer, I cringe when I see the title because like it or not, I will defend it as the best opportunity still available to people to achieve some financial stability in their lives and yes, even in today’s tough economic climate.
Sieg doesn’t mince words in The 7 Great Lies. Don’t worry, she’s not anti-network marketing, she’s just anti the way prospecting has been done and is still being done in the industry. The old school methods such as the three foot rule come in for some particular attention.
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The Truth About The 7 Great Lies Of Network Marketing
The 7 Great Lies Of Network Marketing really opened up a can of worms in 2007 when it was released by Ann Sieg, cutting to the core of the issues most network marketers were having. However, Sieg was one of the few people who actually had the courage to put it into print and as a consequence, copped plenty of criticism within industry circles.
Was she right? Were the lies she reported actually true? In a nutshell yes but bear with me for a moment because there is one aspect of network marketing people don’t seem to understand. That’s the issue of duplication and leverage.
You see, when people look at an MLM opportunity one of the first things that runs through their minds is how will I get to sponsor hundreds of people into my business?
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