Nothing new there. It’s part of growing an at home business 101.

So what am I getting at? Here it is in a nutshell. Many would be network marketers sabotage their chances of success because they “fall in love” with the superstars. It doesn’t matter what company you’re in, there are those who are held up high on a pedestal and revered and that’s okay, but to succeed in any home business, one must be able to use this as inspiration to move their business forward.

Are You In Love With Your Upline?

The truth is, many don’t and virtually become groupies in a sense to a successful network marketer. We could sit here for hours reeling off a list of stars, heck, in my business alone we have some of the most successful networkers of all time. But do I worship them? No. Do I respect them. Yes.

With all due respect, the Renegade Network Marketer Ann Sieg is often revered more than respected and while the adulation is great, I’m sure Sieg would rather people focus on their own business goals rather than herself.

Legendary network marketer Randy Gage once said…”I will not be anybody’s guru.” He explained in a prosperity series he created that too many networkers focus on the achievements of the individual and get caught up in trance like state rather than using this person’s achievements as a source of inspiration to grow their business.

And this is where you need to draw the line if you fall in this category. The superstars achieved success because of a number of reasons with perseverance high on the list. The reason companies use them is as motivation for their reps. When you listen to these people speak you are looking for the gold nuggets that helped them grow their business. After they’re finished, let them go.

Always remember, the company you’re with is the vehicle you’re using to create the type of financial security you want. When you started your network marketing home business, you started with an end goal. Use the “gurus” for inspiration but don’t worship them.

The reality is, they simply followed the core principles of growing a home business and stuck at it to become successful. Always remember this piece of at home business advice…grow the business for you, not the gurus.

You see, times are a changing. The way we do business today is evolving and the network marketing business model is just going to get stronger. Why? Because companies are starting to realize that getting their products in front of people requires more than blasting out television commercials in the mainstream media.

People have become commercial numb – DVD recorders, TiVo’s and the like are enabling viewers to cut out commercials and just get the content they want. Do you think this might have an impact on a corporation’s bottom line?

Network Marketing In A Tough Economy

So this brings me to my next point – what type of network marketing company should you go after to create your financial dream? I get this question all the time and after sitting out of the industry for several years it became a lot clearer to me about the type of company which would succeed in today’s environment.

Maybe I’m clutching at straws but have you ever considered how powerful a company that brought corporate America and relationship marketing together would be? Just think about it, being able to build a network marketing business without having to convince a prospect of the validity and the potentcy of your company’s product.

Instead, people would be confronted with products and services they use everyday and more importantly, services they regard as necessary in today’s lifestyle.

So what would be the first to go when times got tough for people…energy and nutritional drinks or cell phone, internet and television service providers?

Network Marketing Pros And Cons

You see, in a tough economy, what will be the first thing people would discard to save money. Nutrition, energy drinks, expensive juices? What would happen to a downline built with sweat equity and hard work when the tough times came along? Suddenly, a person wouldn’t be as comfortable as they normally would be living off the residuals they had built with people starting to drop off simply because they were being prudent and they stopped using these “luxury” items.

Instead of working less because they had earned it, they would be constantly trying to replace the people dropping off therefore creating a job for themselves.

The point is, when looking at network marketing pros and cons be a little careful with one or two product companies especially those producing things such as drinks and juices. How viable are these type of luxury items in a stale economy? What are the chances of building a business with a solid retention rate?

Remember, corporate America, UK, Australia etc. meets relationship marketing. That is a powerful recipe for network marketing success early in the 21st century.

One of the problems is finding a business opportunity that can actually pay you. Before the internet became established, business opportunities such as network marketing were an obvious choice and if someone was willing to put in the effort then the rewards followed.

Believe it or not, while they were tough days for home business builders it’s got a heck of a lot easier to create income working from home because of the internet but it’s also become easier to get taken by scams.

Moms looking for home business ideas should still consider the network marketing arena. Why? Because with the internet now at someone’s disposal the toughest aspect of the business, finding responsive leads, has increased enormously.

Now, the ability to create a consistent flow of prospects is not difficult at all. The days of harassing friends and family are gone. In fact, you can build a networking downline today with people you’ve never ever met before. And the problems for moms where credibility was an issue are gone.

You see, with the internet now the main vehicle in creating a business, it’s not so much whether you have a background in business that’s an issue, it’s whether you are able to teach people coming into your business how to use the resources available online which is the key.

You need to be able to show people how to put up a website for branding, a blog, web 2 properties, article marketing, bookmarking…and the list goes on. If you think this is foreign language in network marketing then you better get used to it.

If network marketing is not at the top of your list as a home business idea for moms then move it up the list. It really should be at the top. Times have changed and the stigma attached with the industry because of the old prospecting methods is gradually disappearing. Learning internet network marketing the 21st century way is now the only way.

To succeed hard work is required and if anyone tells you otherwise it might be a good idea to put on the running shoes and sprint the other way as fast as you can. Sure, once an MLM business is up and running it can seem easy but unless some sweat equity is poured into it in the early stages then nothing is really going to happen.

This also applies to the misconception that internet network marketing is even easier. The fact that it’s based on attracting prospects to ones business funnel rather than going out and chasing and harassing them does not mean there’s no work involved.

Really, the only time one could promote an easy at home business is after they’ve mastered it themselves, are successful and could run it with their eyes closed.

Two Big Home Business Lies

Let’s take a look at where many network marketers have been mis-led in the past. One of the greatest lies in network marketing was prospects being told that anyone could do this business. Another one was that all they had to do was join and all the work would be done for them. Do these two mis-truths sound familiar? I bet they do!

So what happened when someone joined on these two promises? Easy…they went in with a non-work ethic believing they didn’t need to do any work yet success would just happen. And why wouldn’t they? That’s what they were told.

In the internet network marketing landscape the same issues are evident. Many people are sold on the easy home based business idea rather than the truth and running an MLM business online requires plenty of work. The first hurdle people need to be told about is there is a learning curve to come. But with services such as Renegade Professional available now, this is overcome effortlessly if someone knuckles down and follows the step-by-step training.

So just be warned when you are doing your due diligence on the next easy home business opportunity you see promoted. Look for the danger signs because it will save you a lot of frustration in the short term.