Attraction Marketing – Some Online Marketers Just Don’t Get It!

Under Attraction Marketing

I performed an interesting exercise over the Thanksgiving holiday relating to the emails I receive from a variety of online marketers. If you are a Renegade Network Marketer student then take special note because the following is something you really need to avoid.

We speak a lot about attraction marketing and effective pre-selling on this blog and for very good reason. Get both of these aspects of marketing wrong and you’ll forever be banging your head against a wall.

Okay, to the exercise I conducted – basically, I collected the emails I’m getting from online marketers and performed a process of elimination on them. You can say I finally snapped! You see, I was looking for those marketers who were giving me value.

These are the marketers who provide regular information to me; stuff I can swipe file or implement into my own marketing strategies. The result was at the end of the exercise, I had eliminated over 90% of them and unsubscribed. It was like the massacre at Little Big Horn. No longer will I be receiving correspondence from the banished marketers.

What was the problem? The Renegade system teaches attraction marketing and pre-selling principles. The latter is vital in getting your prospects to earn your trust and see you as someone valuable in their quest to move forward in their businesses. None of the marketers I banished from my email inbox forever did this.

How many did I cut? Well, from 93 marketers only seven were left intact; marketers who send me stuff occasionally and most of the time it’s educational. In this instance, I don’t mind getting the occasional recommendation for a product. But when I receive emails on a daily basis, sometimes 2-3 times a day from the same marketer with about 50 words of content and more than three links to a product recommendation and nothing else it’s time to send them to the sin bin.

If you build a list then make sure you look after it. If you become what is known as an ad-pounder then it’s a sure bet you’ll be cut swiftly. There’s nothing wrong with product recommendation – that’s why we are in this business but heck, daily emails from the same marketer pushing different products on each occasion and offering nothing else…it’s insane. How many products and programs can one person buy into?

Some may ask why be subscribed to so many lists? Good question and as a writer, it’s important to pick up tidbits and strategies from other marketers and adapt them to one’s own. We’ll be looking at various ways to service a list and if you are building a strong list of prospects from your Renegade marketing or any other quality system, then stay tuned.