Are Your MLM Recruits Ready For Battle?
MLM recruiting is tough enough but when people join your network marketing business and then drop out a month later it’s a “hard pill to swallow.” Why did they drop out? Most likely because they weren’t ready for battle.
The worst thing you can do is send an MLM recruit into the field of battle unprepared because whatever enthusiasm they have at this stage will most likely be shot down in flames and usually by the people who love them most. It’s one of the anomalies of an industry that is a sticking point even for successful MLMers…the picture painted to new MLM recruits is a bright one and they are promised plenty of training but it’s the wrong type of preparation.
Imagine a NFL rookie being thrust into the tough world of football without protective pads and a helmet and is told to just get out there and “do your best.” It wouldn’t be long before he was being stretchered off. He wasn’t told it’s brutal out there on the field and there are people out there who want to hurt him. He wasn’t prepared mentally for the experience and couldn’t prepare himself for the inevitable knocks.
That’s pretty much how it is for the majority of MLM recruits. They are not put through extensive pre-season training like NFL players. They are very much under-prepared for the field of battle. Just look at the scary drop-out rate. But you can put the brakes on this big drop-out rate in the first three months by preparing them for what to expect. For example:
- Don’t paint a pretty picture for them and let them know it’s going to be tough and they’ll be rejected lots of times
- Let them know it’s most likely their family and friends who’ll be hardest on them
- Train them thoroughly on how to handle rejection and sometimes ridicule
- Be there for them always until they can walk on their own
MLM recruiting can be tough but when you get someone to join your business make sure they know what it’s going to take to build a business. Make sure they are prepared for battle.
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