The Truth About The 7 Great Lies Of Network Marketing

The 7 Great Lies Of Network Marketing really opened up a can of worms in 2007 when it was released by Ann Sieg, cutting to the core of the issues most network marketers were having. However, Sieg was one of the few people who actually had the courage to put it into print and as a consequence, copped plenty of criticism within industry circles.

Was she right? Were the lies she reported actually true? In a nutshell yes but bear with me for a moment because there is one aspect of network marketing people don’t seem to understand. That’s the issue of duplication and leverage.

You see, when people look at an MLM opportunity one of the first things that runs through their minds is how will I get to sponsor hundreds of people into my business?

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The truth is, you don’t need to sponsor hundreds of people into your business. This is where the power of leverage comes in and recently, I have had the pleasure of seeing it in action with a couple of my upline members in my Fortune Hi Tech Marketing business.

One guy has more than two thousand people in his business achieved in a little over a year. How many did he sponsor personally? SEVEN. Yes, just seven people. This guy understands leverage.

Out of those seven he identified three people who had leadership potential. So he worked with them. His philosophy is “if they haven’t got the time I have” and he doesn’t need their time just their contacts. This set the ball rolling. Instead of pursuing his own sign ups relentlessly like many network marketers do he worked with his people and their lists.

So when someone came on board in his downline they were taught to quickly identify three people who they could call in the middle of the night for help if they had a car breakdown. This proved very effective and set the wheels in motion for his business to grow quickly. Of course other factors came into play but you can get the idea here of the power of duplication and leverage.

His team did the same thing and soon his downline started to disappear from his control. Yes he worked hard for the first year but he combined keeping his eye on his goals with action and the result? MAGIC.

The other big point here and it’s also made in Sieg’s The Renegade Network Marketer is that this business is about relationship marketing so don’t be fooled into thinking you can completely dispense with having to talk to anyone. Find a few and teach them to do the same and it’s amazing how quickly the power of leverage comes into play.